How Employers Can Create Accessible Job Listings
The Importance of Accessible Job Listings
In today’s diverse workforce, it is essential that job listings are accessible to everyone, including people with disabilities. Creating inclusive job postings not only helps you attract a broader pool of talent but also strengthens your brand as an employer that values diversity and inclusion. Equal Capable Jobs is here to guide you through the best practices for making your job listings accessible and welcoming for all candidates.
Understand What Makes a Job Listing Accessible
Clarity and Simplicity in Job Descriptions
One of the first steps in creating accessible job listings is to write clear and simple job descriptions. Avoid jargon, overly complex language, or long, dense paragraphs. Use bullet points where possible to make the listing easy to skim. This helps individuals with cognitive or reading disabilities, and also improves readability for everyone.
For example, instead of saying: “Candidates must exhibit proficiency in oral and written communication with peers and subordinates,”
you could say:
“Candidates should have strong communication skills.”
Use Descriptive Job Titles
Make sure the job title accurately describes the role. Avoid using overly creative titles like “Marketing Ninja” or “Sales Guru” that may confuse or alienate potential applicants. Stick to simple, straightforward titles like “Marketing Manager” or “Sales Representative.”
Provide Information on Accessibility and Accommodations
Encourage Applicants with Disabilities to Apply
Include a statement in your job listing encouraging applicants with disabilities to apply. Let them know that your company values diversity and is committed to providing reasonable accommodations during the application process and in the workplace. This signals to candidates that they are welcome and that your company will support their needs.
Example statement: “We are committed to creating an inclusive environment for all employees. If you require accommodations during the interview process or on the job, please let us know.”
Highlight Workplace Accessibility
If your workplace is already accessible, mention this in the job listing. For example, if your office has ramps, elevators, accessible restrooms, or flexible work-from-home policies, make that clear. This kind of information helps potential candidates with disabilities feel more comfortable applying to your organization.
Optimize Job Listings for Assistive Technology
Ensure Compatibility with Screen Readers
Many people with disabilities use screen readers to navigate the web. When crafting job listings, use simple HTML that is compatible with assistive technologies. Avoid complex layouts, graphics, or image-based text, as these can be difficult for screen readers to interpret. Structured headings (like H1 and H2 tags) are also helpful in breaking down the content for easier navigation.
Avoid Unnecessary Visuals
Images, infographics, and videos can add value to a job listing, but they should not be essential for understanding the content. If you include visuals, make sure they are accessible by adding alt-text to describe the images or transcripts for any videos. This ensures that applicants using screen readers can still access the content.
Promote Flexible Work Arrangements
Offer Remote or Flexible Work Options
Many candidates with disabilities prefer or need the option to work from home due to mobility issues or other health-related concerns. Offering flexible or remote work arrangements can make your job listing more appealing to a wider range of applicants. Be clear in your listing if you offer these options.
Example: “This role can be performed remotely or from our accessible office location.”
Use Inclusive Language
Avoid Ableist Language
It’s important to ensure that your job listings do not unintentionally exclude people with disabilities. Avoid using terms like “able-bodied,” “energetic,” or “fast-paced environment” that may discourage people with disabilities from applying. Instead, focus on the essential skills and qualifications needed for the job.
Make the Application Process Accessible
Provide Multiple Ways to Apply
Ensure that your application process is accessible by offering multiple ways for candidates to apply. For example, if your company uses an online application system, ensure that it is compatible with assistive technologies like screen readers. Consider also offering an option for candidates to submit applications via email if they encounter difficulties with your platform.
Allow Candidates to Request Accommodations
Make it easy for candidates to request accommodations throughout the application process. Include contact information for a person or department they can reach out to if they need assistance.
The Benefits of Accessible Job Listings for Employers
Attract a Wider Talent Pool
Creating accessible job listings helps your business reach a wider audience of qualified candidates. By eliminating barriers in the application process, you increase the likelihood of attracting talented individuals who may have been overlooked by other companies.
Build a More Inclusive Company Culture
When you make your hiring process accessible, it sets the tone for a more inclusive and diverse company culture. Employees who feel valued and included are more likely to be engaged and loyal to your organization.
